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Happy Returns to provide reverse logistics for Avenue

Feb '20
Pic: Happy Returns
Pic: Happy Returns
Happy Returns has partnered with Avenue, the 37-year-old women’s plus size clothing retailer recently relaunched as a digital-only brand, to provide in-person returns and reverse logistics. With Happy Returns’ software, retailers offer customers a best-in-class branded online return and exchange flow with maximum flexibility for returning purchases.

Customers can return Avenue purchases made online to any of Happy Returns’ more than 700 Return Bar locations nationwide without the hassle of printing, labelling, or boxing the return item. Refunds are initiated immediately, according to a press release by Happy Returns.

More than 9,000 retailers closed stores in 2019, a trend which has continued with more than 750 store closures already announced in early 2020. Storied brands are shedding legacy store networks and embracing digital retailing; in the process, they require services that can recreate the omni-channel experience that customers have grown accustomed to, particularly for returns. Online shopping generates return rates that are 3-4x higher than brick-and-mortar stores, so brands transitioning to digital-only strategies must consider solutions to maintain the customer return experience and contain the costs associated with increased return volume. Delivering a satisfying returns experience to customers is particularly key: more than 75 per cent of consumers feel returns are the most painful part of buying online, and 87 per cent of shoppers are unlikely to buy again from a brand after a poor return experience.

Avenue joins premium online and omni-channel retailers such as American Giant, City Chic, Cuts Clothing, Draper James, Everlane, Hips & Curves, Revolve, Rothy’s, and others that benefit from Happy Returns’ innovative approach to returns.

“Avenue has been a leader in plus size apparel for decades, and we are thrilled to support their transition to becoming a digital-only brand. Our Return Bar network will provide a consistent experience for Avenue shoppers who have come to expect the ease, speed and convenience of returning to stores,” David Sobie, CEO and co-founder, Happy Returns said.

Fibre2Fashion News Desk (GK)

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