Home / Knowledge / News / E-commerce / Happy Returns to provide reverse logistics for Avenue

Happy Returns to provide reverse logistics for Avenue

Feb '20
Pic: Happy Returns
Pic: Happy Returns
Happy Returns has partnered with Avenue, the 37-year-old women’s plus size clothing retailer recently relaunched as a digital-only brand, to provide in-person returns and reverse logistics. With Happy Returns’ software, retailers offer customers a best-in-class branded online return and exchange flow with maximum flexibility for returning purchases.

Customers can return Avenue purchases made online to any of Happy Returns’ more than 700 Return Bar locations nationwide without the hassle of printing, labelling, or boxing the return item. Refunds are initiated immediately, according to a press release by Happy Returns.

More than 9,000 retailers closed stores in 2019, a trend which has continued with more than 750 store closures already announced in early 2020. Storied brands are shedding legacy store networks and embracing digital retailing; in the process, they require services that can recreate the omni-channel experience that customers have grown accustomed to, particularly for returns. Online shopping generates return rates that are 3-4x higher than brick-and-mortar stores, so brands transitioning to digital-only strategies must consider solutions to maintain the customer return experience and contain the costs associated with increased return volume. Delivering a satisfying returns experience to customers is particularly key: more than 75 per cent of consumers feel returns are the most painful part of buying online, and 87 per cent of shoppers are unlikely to buy again from a brand after a poor return experience.

Avenue joins premium online and omni-channel retailers such as American Giant, City Chic, Cuts Clothing, Draper James, Everlane, Hips & Curves, Revolve, Rothy’s, and others that benefit from Happy Returns’ innovative approach to returns.

“Avenue has been a leader in plus size apparel for decades, and we are thrilled to support their transition to becoming a digital-only brand. Our Return Bar network will provide a consistent experience for Avenue shoppers who have come to expect the ease, speed and convenience of returning to stores,” David Sobie, CEO and co-founder, Happy Returns said.

Fibre2Fashion News Desk (GK)

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Feb 2020

France unveils environment score system for apparel

France has launched a system under which apparel may now display a...

Pic: Asia Pacific Rayon

Textiles | On 21st Feb 2020

APR’s new viscose rayon production facility inaugurated

The president of Indonesia, Joko Widodo, has inaugurated Indonesia's...

Pic: II.studio / Shutterstock.com

Fashion | On 21st Feb 2020

Re-commerce gaining momentum in India

The hazards of fashion industry are well-known, and to curb its...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

South India has a very strong manufacturing base

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Rahul Bhadani, Looksgud

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Alphonse Reddy,

Alphonse Reddy

Bangalore-based Sunday designs and makes mattresses and accessories that...

Ken Butts,

Ken Butts

The mission of Swiss company Datacolor is to empower its customers to make ...

Awanda Booth,

Awanda Booth

Held every year in New York City, Surtex is a global business-to-business...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Justin Gutierrez, INDA

Justin Gutierrez

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Marcel Alberts, Eurofibers

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search