India's e-com sales for 2021 poised to clock $67-84 bn: EasyEcom

The study analysed data around online sales during 2019 and 2020, according to a press release from the organisation.

E-commerce sales during the festive season have been consistently rising during the past few years and that the trend is expected to continue in the current calendar, it found.

The growth has been persistent in the face of several months of lockdown and it expects to see e-commerce retail sales clock $11-14 billion during this festive season alone, up by anything between 32-68 per cent over last year's figure.

With a global pandemic looming at large, e-commerce in the country saw a staggering 66 per cent retail hike during the festive season last year. In 2019, the total online festive sales accounted for $5 billion, and rose to $8.3 billion in 2020, owing to limited offline services during the first series of nationwide lockdown.

In recent years, electronics has emerged as the leading category in this space, with a 34 per cent share of gross merchandise value (GMV) in total e-commerce sales for the year 2020. It was followed by fashion and apparel (26 per cent), food and groceries (24 per cent), furniture and appliances (5 per cent), with an increasing user base from Tier-2 and Tier-3 cities.

Fibre2Fashion News Desk (DS)