India's Flipkart to connect more than 5000 offline retail stores

The programme helps offline sellers to leverage Flipkart’s expertise and customer reach to help stores grow their business through technology support. This holds importance for hundreds of local brands that will be able to showcase their selection and products to lakhs of customers beyond their local catchment area and grow their reach during an important festive period.

Piloted in late-2020 for the fashion category, Flipkart’s programme has witnessed very encouraging growth this past year. It covers both metros and T2+ regions, solving the needs of both consumers and brands. The programme addresses the metro customers’ needs for faster delivery of the latest products and also enables aspirational consumers in Tier-2+ regions to get access to a much wider and latest branded selection, the company said in a press release.

“Today, we are proud to facilitate PAN-India consumer market access for over 5,000 branded retail stores, which enables them to embrace opportunities driven by the best technology. We look forward to scaling this programme over the next few months and making products from branded retail partners that may be available to a much larger audience across India.” Rajneesh Kumar, chief corporate affairs officer, Flipkart said in a statement.

Through this programme, Flipkart is creating opportunities for branded retail stores to connect with consumers across the country to deliver the best products. This will continue to elevate the customer’s online shopping experience seamlessly, as people get access to larger selections through a safe and sanitised delivery process.

Fibre2Fashion News Desk (GK)