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India unveils draft guidelines for e-com firms

07
Aug '19
Pic: Shutterstock
Pic: Shutterstock
India recently proposed guidelines for e-commerce firms that mandate e-tailers to display details of sellers supplying goods and services on their websites and moot the procedure to resolve complaints, and requires a 14-day deadline to effect refund request. The consumer affairs ministry has sought stakeholder views on the draft guidelines by September 16.

The draft makes it mandatory for e-commerce companies to ensure protection of personally-identifiable customer information, according to Indian media reports.

The firms should be a registered legal entity under Indian laws and should submit a self-declaration to the ministry stating that it is conforming to guidelines.

The companies should also comply with the provisions of Information Technology Rules, 2011. They are also required to display on their websites details about sellers supplying goods and services.
The industry said it is still studying the broad contours of the guidelines.

The government is also planning to come out with a national e-commerce policy. (DS)

Fibre2Fashion News Desk – India


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