Indian e-retailer Flipkart launches QR-code-based payment on delivery

The new QR-based payment facility by Flipkart is expected to further reinforce consumer trust in digital transactions, enhance consumer safety and contribute to an overall increase in the adoption of digital commerce, Flipkart said in a press release.

The number of UPI-based payments has witnessed a steady rise over the years, with offline person-to-merchant transactions accounting for 42.5 per cent of all UPI transactions in December 2020. The pandemic has also accelerated the adoption of UPI payments, with 2.64 billion transactions recorded in April 2021 – a 100 per cent increase over the previous year, according to data by NPCI.

“As the lines between e-commerce marketplace and fintech continue to converge, it becomes imperative to solve for customers' evolving needs and attitudes. While the pandemic has urged several consumers to make a shift to online shopping, some trust deficit during checkout remains in pockets. With ‘pay-on-delivery’ technology, we want to ensure that customers have peace of mind with their payments and at the same time can shop within the safety of their homes,” said Ranjith Boyanapalli, head – fintech and payments group at Flipkart.

Flipkart’s QR-code-based feature is set to usher in a shift from regular Cash on Delivery (CoD) transactions to digital payments. Recognising the need for simplified and easily accessible fintech solutions, Flipkart has ramped up the distribution reach of its digital offerings to enable safe payment options for shoppers across the country, the release said.

Fibre2Fashion News Desk (KD)