JadeBlue revamps online foray, focus on seamless logistics

16 Dec '19
2 min read
Pic: JadeBlue
Pic: JadeBlue

JadeBlue Lifestyle India Ltd has announced a revamped thrust of its e-commerce foray. The revamped online foray will lay a strong emphasis on seamless logistics, data-analytics and smooth customer experience. Khushali Chauhan will lead the e-commerce vertical of JadeBlue, which marks the emergence of next-generation leadership to drive the online foray.

“JadeBlue’s revamped online push comes at an exciting time, when both offline & offline brands are vying for providing immersive and diverse experiences to customers. It is a privilege to lead the initiative and I hope to translate the brand’s legacy of excellence into the online experience also. The opportunities are immense - Assocham says the Indian Retail market will reach $1.1 trillion by 2020. At JadeBlue.com we believe that those who deliver the best customer experience will reap the benefits of this market. Towards this goal, we are leveraging technologies to deliver better experiences, ensure seamless logistics and convert buyers into loyal customers,” said Khushali Chauhan, head - JadeBlue online.

“The marketplace scenario is quite complex currently – both in the nature of business and with every player angling for increased market share. Online giants are building offline store networks and established offline brands are going online to acquire customers & market share. Having built a network of 22 JadeBlue and 38 Greenfibre stores, expanding online is a natural progression for us,” said Bipin Chauhan, managing director, JadeBlue. “We are looking at an expanded customer base through online channels. I believe our cumulative expertise, experience and customer insights acquired over almost 40 years in the trade will stand us in good stead, as we reboot our online foray. Staying focussed on giving superior quality products and giving a good customer experience will surely help us acquire & build a strong customer base.”

JadeBlue Lifestyle India Ltd is a complete menswear solutions provider, with 14 private labels offering a wide range in premium menswear, from formals to casuals to ethnic wear. With roots going back to 1981, the company was founded in 1995 by Jitendra Chauhan and Bipin Chauhan, who dedicatedly focused on creating and delivering the best quality menswear to customers. The 1st JadeBlue retail outlet was launched in 1995 and since then has grown to a network of 22 JadeBlue stores. The private label – Greenfibre – has a network of 38 stores.

Fibre2Fashion News Desk (PC)

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