Home / Knowledge / News / E-commerce / Men buy more clothes online than women in India: Nielsen

Men buy more clothes online than women in India: Nielsen

30
Dec '19
Pic: Shutterstock
Pic: Shutterstock
Indian men are more avid online shoppers of apparel than women, according to a recent Nielsen’s report on shoppers’ behaviour while making e-purchases. Women seem to have a higher penchant to try out new clothes before buying. The study finds that men contribute 58 per cent to the total online clothing sales, compared to just 36 per cent by women.

This trend is seen across the top eight metros and the tier I cities, which contributed 29 per cent and 71 per cent of the value respectively. Kids clothing, which has been growing at a scorching pace over the last few years, accounted for just 5 per cent of the apparel sales.

Beyond clothing, footwear and fashion accessories contribute the most to the fashion segment, accounting for 23 per cent and 17 per cent share respectively of the category. Fashion, however, is a distant second in the purchase pyramid chain in the e-commerce universe, where mobile phones rule with a 48 per cent share.

Smartphones and feature phones are the biggest category in e-commerce sales in India, the Nielsen report said. Mobiles contribute 48 per cent in terms of value contribution to the sector followed by fashion. Every second shopper online is new, with 56 per cent first-time shoppers recorded in August-October period.

In terms of the number of orders, fast moving consumer goods (FMCG) vertical dominates with a 56 per cent share, while fashion has 24 per cent while mobile or electronics accessories have a 10 per cent share, Nielsen found.

Fifty three per cent of first-time shoppers bought mobile in their first purchase while only 16 per cent purchased fashion products in their maiden e-commerce buy, Indian media reported.

Nielsen sourced the findings from its e-analytics solution between May and August 2019 period.

Fibre2Fashion News Desk (DS)


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 25th Jan 2021

Full labour rights implementation by Dhaka key to EU GSP+

Experts in Bangladesh feel the country should fully implement labour...

Pic: Shutterstock

Textiles | On 25th Jan 2021

PRC economy up by 2.3% in 2020: NBS

The Chinese economy grew by 2.3 per cent last year, with major...

Pic: Shutterstock

Fashion | On 25th Jan 2021

Boohoo buys Debenhams brand, website, but not its stores

Boohoo has reportedly purchased Debenhams brand and website for £55...

Interviews View All

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Top executives, Textile industry

Top executives
Textile industry

Technical textiles industry moving back to Europe

Rajiv Sirohi, Shara

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Martina Giorgetti,

Martina Giorgetti

Italy-based Cibitex is a manufacturer of textile finishing machinery,...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search