Peru launches digital marketplace for international buyers

The Peru Marketplace commercial platform will offer more than 5,000 products from 1,000 Peruvian exporters from the following industries including clothing and accessories.

The Peruvian offer, which will make available the ancient legacy of Peru to importers, will continue to increase constantly under rigorous call and selection processes, which guarantee an efficient and high-quality service to meet the demands of international markets, the ministry and the commission said in a joint media release.

The main characteristics of this commercial and technological tool are its reliability and easiness to contact Peruvian suppliers, as well as its multiple features that range from an intuitive search engine to a professional and detailed presentation of products, which will allow users to do business and make contacts.

Peru Marketplace is part of the digital transformation strategy of the Peruvian promotion which has the aim of positioning Peru's exportable supply through virtual channels and commercial promotion actions at the destination conducted by the PROMPERÚ trading offices abroad.

With this tool, PROMPERÚ seeks to capitalise on existing opportunities in the international market, which have increased due to the use of digital technologies by importers who now purchase products through electronic channels.

Fibre2Fashion News Desk (KD)