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Poshmark unveils Home Market

20
Jun '19
Pic: Poshmark
Pic: Poshmark
Poshmark, a social commerce platform for the next generation of retailers and shoppers, has unveiled the Home Market, an in-app marketplace to buy, sell and connect around home decor. Poshmark shoppers and sellers can now buy, list and discover home decor products, besides 75 million listings in apparel, shoes and accessories already on the platform.

With home goods being one of the most highly requested categories from the Poshmark community, this is the first time the company is expanding inventory beyond fashion and makeup, bringing its innovative social commerce model to new retail categories.

"With the launch of the Home Market, we're taking our first step into broader lifestyle categories and expanding our social marketplace beyond the closet," said Manish Chandra, founder and CEO of Poshmark. "This Market launch reiterates the power of Posh Markets to scale social commerce and enables Poshmark to continue transforming the e-commerce experience."

Poshmark launched Posh Markets in July 2018, creating an easy and immersive way for the Poshmark community of 50 million registered users to tap into a diverse selection of categories on Poshmark. The Home Market is the latest in a series of Market launches, and joins the list of immersive communities that exist around women, men, kids, luxury, kicks, prom, maternity, petite, plus-size, activewear, makeup, gifts, boutiques, and wholesale.

The launch of the Home Market will expand the Poshmark platform, providing new opportunities for its five million seller stylists to continue scaling their businesses, while also giving shoppers an entirely new way to shop home goods with an emphasis on discovering new brands and items to elevate every area of a home from decor to organisation to holiday and beyond, connecting with Poshers who share interior style preferences and inspire purchases, and exploring specialised markets, making it quicker and easier to find new products.

New inventory supported in the Home Market include accents, wall art, holiday, bedding, bath, party supplies, office, and storage and organisation. Sellers' Home Market listings will be supported by Poshmark's entire suite of tools including Posh Protect, Posh Post, and Posh Authenticate. (SV)

Fibre2Fashion News Desk – India


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