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Prada partners with JD.com to expand in China

22
Jun '19
Pic: Prada
Pic: Prada
Italian fashion house Prada Group has partnered with JD.com to expand digital presence in China. Prada's online business reported double digit growth in 2018 and the company is planning to establish an online presence for all of its sub-brands by 2020 end. Prada’s partnership with JD represents an important part of the company’s digital strategy in China.

As part of the partnership, Prada opened an authorised flagship store on JD.com on June 17. The partnership was announced as part of JD’s June 18 anniversary sales festival.

The new store offers Prada’s upcoming fall/winter collection. The move comes amidst JD’s annual anniversary shopping festival, which celebrates the company’s founding. Over the sales event period, consumers enjoy an array of exclusive offers and promotions on a vast range of products, with more than 90 per cent of key brands on JD.com launching new items this year.

“Prada is synonymous globally with the highest taste in fashion and luxury, and it is truly an honor to welcome them to our online platform,” said Kevin Jiang, president of international business at JD Fashion and Lifestyle. “International brands are increasingly recognizing the power of JD when expanding into China’s burgeoning luxury market, and we look forward to helping Prada connect with China’s sophisticated consumers.” (RR)

 

Fibre2Fashion News Desk – India


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