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Rank & Style unveils kids and tweens product verticals

May '19
Pic: Rank & Style Kids and Tweens/Business Wire
Pic: Rank & Style Kids and Tweens/Business Wire
Rank & Style, the technology-backed fashion, beauty and lifestyle startup that simplifies shopping, has expanded into kids and tweens products and formed brand partnerships with Lululemon, Amazon, Old Navy, J.Crew and Nordstrom. Rank & Style uses technology and data to analyse what people search for most, and then offers product recommendations accordingly.

Product recommendations are made in a straightforward, curated and shoppable list, taking the hassle out of shopping and giving time back to parents’ busy lives.

“As an actress, wife and mother, and the busy co-founder of shopping app Finery, Rank & Style has been a lifesaver,” said Brooklyn Decker, actress and tech entrepreneur. “It shows me exactly the types of products that my husband and I both want, so I don’t have to spend hours digging for them elsewhere online. I’m beyond thrilled they’re introducing the kids vertical so I can spend more time hanging with my kids instead of shopping for them.”

Rank & Style uses a proprietary algorithm to create “Top 10” lists for a variety of shopping categories. Mobile-optimised with shoppable links and data-backed product lists creates a streamlined online shopping experience that reduces time spent browsing the web. With a mission to simplify shopping to create a more present, engaged and balanced society, Rank & Style aims to lessen the technology addiction of teenagers and adults who shop online.

“Parents want to spend more quality time with their kids,” said Jamie Chandlee, CEO of Rank & Style. “But there is always so much to be done: work, friends, hobbies, home life, the list goes on. By expanding into the kids and tween vertical, Rank & Style is enabling those individuals with children to balance their priorities more easily. Shopping with our platform is quick and intuitive, allowing parents to free up precious time so they can focus on what really matters: their families.” (SV)

Fibre2Fashion News Desk – India

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