RichRelevance helps Miinto increase business

18 Sep '20

3 min read

Pic: Miinto

Miinto, a Scandinavian fashion marketplace operating across Europe, is using RichRelevance personalisation platform to improve customer experience. RichRelevance has helped Miinto triple its business in the last three years amidst its vast, constantly changing product catalogue. The platform helps consumers find relevant products from thousands of pages.

Miinto has experienced a surge of +500 per cent in inquiries from independent retail stores offering high quality fashion brands since March. With a sharp decline in store footfalls, and consumers turning to online shopping for fashion needs, regional retailers are finding online marketplaces like Miinto to be a real saviour.

Miinto partners with over 2000 retailers to showcase more than 5000 brands and over 500,000 active products, and offers superior customer experience to shoppers. A big reason for Miinto's digital success has been its investment in digital personalisation, AI, and ability to seamlessly tune digital strategy, test and experiment winning experiences at great speed.

"RichRelevance has been a gamechanger for Miinto by allowing us to significantly improve our customer experience, making it personal and relevant to every single user that visits our website. We're working hand-in-hand with RichRelevance on a daily basis to use all available technologies, and even develop new ones, to constantly optimise our onsite experience and make sure that we present the right products to the right customers at the right time," said Paloma Truong, head of Customer Experience at Miinto.

Malthe Cederborg, group CMO at Miinto believes strongly in a significant market opportunity for brand-led independent retailers worldwide. "Miinto's business model offers retail store partners that meet high standards in product, availability, and logistics, a simple yet compelling model to take their business online to an international market that spans Scandinavia and the rest of Europe. To get started, all they need is a product catalogue and an integration with the Miinto platform that we can help with. We welcome regional fashion specialists to tap a large international consumer base by partnering with Miinto," said Malthe.

Miinto realised a 19.4 per cent higher revenue with RichRelevance personalisation, compared to its previous technology.

Commenting on the role of personalisation technology in Miinto's success, Thomas Hakansson, director of Customer Success at RichRelevance Europe said, "Miinto is an innovator - be it their business model, or their definition of customer experience. They have passionately developed a world-class digital marketplace for fashion. Their use of RichRelevance Personalisation has evolved from basic site search and recommendations, to include Xen AI powered real-time decisions with customer context and dynamic inventory, and is a strategic weapon to drive revenue growth. We are delighted to work with marketplaces with such unique needs."

RichRelevance recently announced the next generation of product recommendations as part of its personalisation cloud, DeepRecs.

Fibre2Fashion News Desk (SV)

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