Home / Knowledge / News / E-commerce / RichRelevance helps Miinto increase business

RichRelevance helps Miinto increase business

18
Sep '20
Pic: Miinto
Pic: Miinto
Miinto, a Scandinavian fashion marketplace operating across Europe, is using RichRelevance personalisation platform to improve customer experience. RichRelevance has helped Miinto triple its business in the last three years amidst its vast, constantly changing product catalogue. The platform helps consumers find relevant products from thousands of pages.

Miinto has experienced a surge of +500 per cent in inquiries from independent retail stores offering high quality fashion brands since March. With a sharp decline in store footfalls, and consumers turning to online shopping for fashion needs, regional retailers are finding online marketplaces like Miinto to be a real saviour.

Miinto partners with over 2000 retailers to showcase more than 5000 brands and over 500,000 active products, and offers superior customer experience to shoppers. A big reason for Miinto's digital success has been its investment in digital personalisation, AI, and ability to seamlessly tune digital strategy, test and experiment winning experiences at great speed.

"RichRelevance has been a gamechanger for Miinto by allowing us to significantly improve our customer experience, making it personal and relevant to every single user that visits our website. We're working hand-in-hand with RichRelevance on a daily basis to use all available technologies, and even develop new ones, to constantly optimise our onsite experience and make sure that we present the right products to the right customers at the right time," said Paloma Truong, head of Customer Experience at Miinto.

Malthe Cederborg, group CMO at Miinto believes strongly in a significant market opportunity for brand-led independent retailers worldwide. "Miinto's business model offers retail store partners that meet high standards in product, availability, and logistics, a simple yet compelling model to take their business online to an international market that spans Scandinavia and the rest of Europe. To get started, all they need is a product catalogue and an integration with the Miinto platform that we can help with. We welcome regional fashion specialists to tap a large international consumer base by partnering with Miinto," said Malthe.

Miinto realised a 19.4 per cent higher revenue with RichRelevance personalisation, compared to its previous technology.

Commenting on the role of personalisation technology in Miinto's success, Thomas Hakansson, director of Customer Success at RichRelevance Europe said, "Miinto is an innovator - be it their business model, or their definition of customer experience. They have passionately developed a world-class digital marketplace for fashion. Their use of RichRelevance Personalisation has evolved from basic site search and recommendations, to include Xen AI powered real-time decisions with customer context and dynamic inventory, and is a strategic weapon to drive revenue growth. We are delighted to work with marketplaces with such unique needs."

RichRelevance recently announced the next generation of product recommendations as part of its personalisation cloud, DeepRecs.

Fibre2Fashion News Desk (SV)


Must ReadView All

Pic: UNCTAD

Textiles | On 22nd Oct 2020

Trade rebounds marginally in Q3, stays negative: UNCTAD

The United Nations Conference on Trade and Trade and Development...

Pic: Shutterstock

Apparel/Garments | On 22nd Oct 2020

APAC garment units suffer as COVID hits supply chain: ILO

The COVID-19 crisis has badly hit the garment sector in the...

Pic: Shutterstock

Textiles | On 22nd Oct 2020

RCEP pact likely to be signed at 4th RCEP Summit in Nov

The Regional Comprehensive Economic Partnership (RCEP) is likely to...

Interviews View All

Nuno Venda, ROQ

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Rashi Menda, Zapyle

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Fiorella Cattelan,

Fiorella Cattelan

With flexibility and versatility, Dettin strives to meet the specific...

Himanshu Fogla,

Himanshu Fogla

Jumac, pioneers in spinning can manufacturing in India, was founded in...

Vasudevan LK,

Vasudevan LK

Epson is a world leader in digital imaging and printing solutions....

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search