Shoppers prefer luxury resale over fast fashion: report

20 Aug '19

1 min read

Pic: The RealReal

Shoppers are turning to luxury resale as a replacement for fast fashion, according to the annual Resale Report released by The RealReal, an online luxury resale marketplace. More than 80 per cent of its customers cite sustainability as a key reason for shopping on the site and 32 per cent have left fast fashion behind in favour of shopping luxury resale.

Nearly all of The RealReal’s customers also regularly shop at department stores.

Gucci and Louis Vuitton remain the most in-demand brands within luxury resale, and have expanded their lead more than 225 per cent over No. 3 brand Chanel. Gucci’s dominance shows no signs of slowing—demand for the brand is up by 78 per cent and it is the topmost choice of both women and men, according to a company press release.

Gucci also leads the charge at blurring the lines between luxury and streetwear. Shoppers purchasing both streetwear and luxury brands is up by 56 per cent, and streetwear buyers are most likely to buy Gucci out of all luxury brands. Overall, streetwear is surging, up 281 per cent, driven largely by millennials, Gen X and women. (DS)

Fibre2Fashion News Desk – India

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