Home / Knowledge / News / E-commerce / SMCP, JD.com partner to expand presence in China

SMCP, JD.com partner to expand presence in China

Apr '19
SMCP, a global player in the apparel market, has partnered with JD.Com, one of the leading online platforms in China, which will offer Chinese consumers an additional access to the collections of Sandro and Maje, one of their preferred brands in the luxury market. With around 400 million users, JD.com is one of the largest online retailers in China.

This partnership has marked an important milestone in the deployment of SMCP’s successful digital strategy in the APAC region, lifting the group’s customer reach to another level in mainland China. It ideally complements the growing digital presence of the group in the country, fostered by the successful deployment of its three owned websites and the historical collaboration with Tmall, and further diversifies its digital sales channels.

It is also an important building block in the execution of its omni-channel strategy, bringing together the best of online and offline shopping, with SMCP having opened 137 stores in 23 cities in mainland China since the first Shanghai store opening in 2013.

"We are pleased to announce this partnership with JD.com that further expands our reach in China, where online shopping is booming. This new step reflects SMCP’s ambition to capture all growth opportunities in a region where our brands desirability has been constantly growing over the past five years. The deal also illustrates SMCP’s digital journey towards achieving our medium-term digital penetration target," Flavien d’Audiffret, SMCP’s digital & innovation director, said. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 10th Apr 2021

Turkey's exports to UK surge in Q1 following post-Brexit FTA

Turkish exporters have seen a noteworthy surge in exports to the...

Pic: Sunshine Seeds / Shutterstock.com

Textiles | On 10th Apr 2021

South African woven cotton textile sector workers get 5.5% rise

Those working in the woven cotton textile sub-sector in South Africa...

Pic: Shutterstock

E-commerce | On 10th Apr 2021

H&M launches on e-commerce platform Zalora in southeast Asia

H&M has joined hands with Zalora and has launched on the e-commerce...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

One thing is certain, online sales will go up

Textile Industry, Head honchos

Textile Industry
Head honchos

Cooperate and collaborate for greater good

Textile Industry, Head honchos

Textile Industry
Head honchos

We are staring at livelihood crisis for weavers

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Ritu Oberoi,

Ritu Oberoi

Established in 2018, Forsarees is a socially driven business enterprise,...

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Dave Rousse, INDA

Dave Rousse

INDA, a global association of the nonwoven fabrics industry, has been...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

March 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search