This partnership has marked an important milestone in the deployment of SMCP’s successful digital strategy in the APAC region, lifting the group’s customer reach to another level in mainland China. It ideally complements the growing digital presence of the group in the country, fostered by the successful deployment of its three owned websites and the historical collaboration with Tmall, and further diversifies its digital sales channels.
It is also an important building block in the execution of its omni-channel strategy, bringing together the best of online and offline shopping, with SMCP having opened 137 stores in 23 cities in mainland China since the first Shanghai store opening in 2013.
"We are pleased to announce this partnership with JD.com that further expands our reach in China, where online shopping is booming. This new step reflects SMCP’s ambition to capture all growth opportunities in a region where our brands desirability has been constantly growing over the past five years. The deal also illustrates SMCP’s digital journey towards achieving our medium-term digital penetration target," Flavien d’Audiffret, SMCP’s digital & innovation director, said. (RR)
Fibre2Fashion News Desk – India
| On 10th Apr 2021
Turkish exporters have seen a noteworthy surge in exports to the...
Those working in the woven cotton textile sub-sector in South Africa...
| On 10th Apr 2021
H&M has joined hands with Zalora and has launched on the e-commerce...
One thing is certain, online sales will go up
Cooperate and collaborate for greater good
We are staring at livelihood crisis for weavers
Dhruv Toshniwal & Udit Toshniwal
Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...
Established in 2018, Forsarees is a socially driven business enterprise,...
Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...
Bebop Sensors' smart fabrics allows for a new level of interaction between ...
INDA, a global association of the nonwoven fabrics industry, has been...
Headquartered in Belgium and with offices in the United Kingdom, Portugal...
Label Seema Gujral
<b>Seema Gujral</b>'s designs for her eponymous label revolve around...
Anjali Bhaskar has an experience of 12 years in the fashion industry. She...
The creations by Aprajita Toor were born out of a deep desire to create...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
Download Free Report
Rising Opportunities in Technical Textiles Market: 2020-2026
Thank you for showing interest in our free report on 'Rising Opportunities in Technical Textiles Market: 2020-2026'
You will receive an email shortly with a link to download the report and in case if you don't receive our email, you can write back to firstname.lastname@example.org.