Home / Knowledge / News / E-commerce / Tmall, Mitsubishi Chemical make heat-generating fabric

Tmall, Mitsubishi Chemical make heat-generating fabric

Sep '19
Pic: Alizila
Pic: Alizila
Tmall and Mitsubishi Chemical, one of Japan’s top textile makers, have joined hands and developed a thin, heat-generating fabric to help people stay warm in the winter without bulk. Tmall will market the material through a series of campaigns in the run-up to November’s 11.11 Global Shopping Festival to promote the warming wear on its platform.

The tie-up marks the latest move by Tmall’s new trend-forecasting centre, which helps fashion brands sell into China through additional services, such as providing data-driven market insights, finding upstream fabric manufacturers and rolling out marketing campaigns to drive sales.

“We are committed to helping our partners discover and anticipate customers’ demands and capitalise on market opportunities,” said Jessica Liu, general manager of Tmall Fashion and Luxury.

“Based on our platform’s big data and consumer analytics, we’ve found that textiles are a deciding factor for many (fashion) categories, such as innerwear,” she said, adding that brands are increasingly looking to upgrade the materials they use to design garments as consumers become more selective.

The new co-developed fabric, dubbed “Celwarm,” uses heat-generating particles to absorb and trap heat rays from the sun and incandescent light bulbs, as well as specially engineered fibres to enhance its anti-static capabilities. This helps consumers avoid getting shocked by static electricity, which is common in the winter.

Tmall’s trend-forecasting unit will also offer data-driven market insights and predictions to help Mitsubishi Chemical to better reach Chinese consumers, while connecting the company with fashion brands and designers selling on the B2C shopping site to create finished products, such as thermal undergarments and socks.

“With Tmall’s market insights, we can accurately identify industry pain points and develop new fabrics to address consumers’ demands,” said Takao Kawasaki, general manager of Fibre Materials at Mitsubishi Chemical. “This will help us continuously deliver high-quality and comfortable material to customers in different seasons.”

Vero Moda, Only, Selected and Jack & Jones, owned by Danish clothing company Bestseller, and Chinese intimate apparel brands Bananain, Miiow and Maniform, were among the first to sign on and leverage the warming fabric in their designs. Some products have already debuted on Tmall, while others are expected to hit the market soon.

Fibre2Fashion News Desk (SV)

Must ReadView All

Pic: Ritu Manoj Jethani / Shutterstock.com

Apparel/Garments | On 31st Jul 2021

US firm Steve Madden moves production to Mexico & Brazil from China

As supply chain disruption remains a significant challenge, American...


Apparel/Garments | On 31st Jul 2021

Apparel & footwear firm GBG USA files for bankruptcy protection

GBG USA, an indirect wholly owned subsidiary of Global Brands Group...

Pic: Shutterstock

Apparel/Garments | On 31st Jul 2021

Asian garment industry market concentration, consolidation rise: ILO

Although Asia's garment market rose in size in value terms before the ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Mumin Can Eker,

Mumin Can Eker

Maseksport Inc is a readymade garment exporter. Founded in Izmir in 1989,...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Dave Rousse, INDA

Dave Rousse

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Ian Russell, Pireta

Ian Russell

UK-based Pireta has developed a unique free-form process to add durable,...

Seth Casden, Hologenix

Seth Casden

Hologenix is a material sciences company dedicated to developing products...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search