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UNCTAD kicks off eTrade for Women masterclass series

Oct '19
Ms. Angelovska. Pic: UNCTAD
Ms. Angelovska. Pic: UNCTAD
The United Nations Conference on Trade and Development (UNCTAD) recently kicked off its eTrade for Women masterclass series to help women entrepreneurs in developing countries and economies in transition succeed in the digital economy. More than 40 female entrepreneurs from the Balkan Peninsula attended the first class on October 26-27 in Skopje, North Macedonia.

The masterclass was led by Nina Angelovska, the nation’s finance minister and co-founder of the e-commerce platform Grouper.mk.

Angelovska was recently appointed as an advocate of UNCTAD’s eTrade for Women initiative to increase women’s participation in the digital economy, an arena where female players are still greatly outnumbered, according to an UNCTAD press release.

On average, women hold less than 35 per cent of jobs related to information and communications technology. In the United States, the world’s largest e-commerce market, just 6 per cent of information technology entrepreneurs are women.

The masterclass included instructors from companies such as Booking.com and Seos.si. Sessions covered the ins and outs of growing an online business, such as search engine optimisation and social media marketing, and how to turn raw data into digital intelligence.

But the participants will also learn how to voice their concerns to government officials so that new policies affecting e-commerce make it easier for women to do business online.

UNCTAD organised the masterclass with the country’s finance ministry and the Macedonian E-commerce Association.

The masterclass in North Macedonia will be followed by similar sessions in China, Côte d’Ivoire, Indonesia, Iran, Mexico and Rwanda, delivered by the other six UNCTAD eTrade for Women advocates.

The eTrade for Women initiative is financially supported by the Dutch government.

Fibre2Fashion News Desk (DS)

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