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US marketplace Poshmark launches new e-commerce innovations

Oct '21
Pic: Poshmark
Pic: Poshmark
Poshmark, Inc, a leading social marketplace, has announced product innovations and a newly established team to support its millions of sellers across the US, Canada, Australia and India. The company also named co-founder, Tracy Sun, its senior vice-president of Seller Experience, a new role to serve Poshmark’s diverse and engaged seller community.

At its recent annual community conference, PoshFest, Poshmark unveiled its vision for how it will become the number one destination for sellers around the world. This includes a suite of seller-focused innovations that bring the insights and personalization of the in-store retail experience online and at scale. Through these investments, Poshmark is making it easier for sellers to engage with more shoppers and buyers — which, in turn, empowers them to build better businesses in an ever-evolving retail ecosystem.

“Our seller community has transformed from a decade ago with many scaling well beyond casual selling to new levels of success, and we are committed to fuelling their ambition and aspirations for growth,” said Manish Chandra, founder and CEO of Poshmark. “Paramount to this is placing a trailblazer at the helm of the seller experience, ensuring best-in-class technology and robust support for our sellers. I can think of no one more poised for the task than our co-founder, Tracy Sun. Her passion for the community drives her vision and we look forward to helping our sellers reach new levels of growth with this next iteration of the Poshmark experience.”

Poshmark’s newly established Seller Experience team is focused on supporting and innovating for sellers at all levels — from casual sellers to larger boutiques and brands — to make sure anyone who wants to sell on Poshmark can quickly and easily get a closet online and, depending on their motivations, grow and scale over time. The product releases announced recently — My Shoppers and Closet Insights, to transform the seller experience by arming sellers with powerful customer and closet insights akin to capabilities typically reserved for larger-scale retailers, helping to take their businesses to new levels, Poshmark said in a press release.

My Shoppers, a clienteling feature that serves as Poshmark’s version of the world’s most skilled in-store retail associate. Just as an in-store retail associate might engage with a potential customer — from suggesting relevant products, to personal styling based on what a shopper is browsing or liking, My Shoppers enables sellers to apply the same, highly personalised experience online and at scale. With My Shoppers, sellers can first pinpoint, then close compelling leads with razor-like precision, all in one tool. Entirely backed by social commerce, sellers can quickly and simply move through the sales funnel — whether it is sending promotional discounts or personalizing merchandise. My Shoppers makes it more seamless than ever before to engage with shoppers and turn them into buyers. 

“Our sellers are the heart and soul of the Poshmark community and we are committed to helping them thrive at every step of their journey — whether that’s an individual selling in their spare time or a larger brand looking to embrace a circular model,” said Tracy Sun, co-founder and senior vice president of Seller Experience at Poshmark. “We want to enable everyone to participate in the digital economy by making it simple and easy to sell online and in doing so, upend the entire e-commerce experience as we know it. We believe the future of shopping is in the hands of millions of people who seek a simple, social and sustainable way to shop and we want to be their number one destination.”  

Fibre2Fashion News Desk (RR)

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