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Walmart re-launches 'Scoop' as exclusive fashion brand

21
Sep '19
Pic: Walmart
Pic: Walmart
Walmart recently announced the exclusive re-launch of legendary fashion boutique Scoop as its private brand for fashion-conscious customers. The Scoop brand for Walmart offers a curated collection of more than 100 affordable, size-inclusive, trend-inspired styles. Prices range from $15 for a graphic tee to $65 for a car-length teddy coat.

Over the past year-and-a-half, the company expanded its fashion assortment on Walmart.com, by adding more than 600 brands, including new exclusive brands from Sofia Vergara and Ellen DeGeneres, and 150 premium fashion brands, Denise Incandela, head of fashion, Walmart US e-Commerce, posted on the company website.

Incandela has been personally involved in the development of this brand along with Scoop founder Stefani Greenfield.

Customers can find certified vegan leather and faux fur, fully lined outwear, unique denim washes and trim and exceptional shoes and handbags. (DS)

Fibre2Fashion News Desk – India


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