Prime Content | 
Why logistics could be Vietnam's biggest e-commerce bottleneck?

10 Jan '26
4 min read
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Pic: Shutterstock

Insights

  • Vietnam's e-commerce market crossed $30 billion in 2025, but logistics constraints are emerging as a key risk.
  • High costs, uneven infrastructure and skill shortages are slowing delivery performance.
  • Gaps in last mile delivery and digital capabilities threaten efficiency and competitiveness, prompting policy led efforts to modernise logistics operations.

This growth has been driven by strong demand from a young, digitally savvy population, but gaps in logistics infrastructure have emerged as a key challenge to sustained expansion, according to analysis by Milieu Insight, a Singapore-based market research and consumer intelligence firm.

Logistics capacity stretched

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