Building on the Group’s continued focus on offering customers an intuitive and personalised experience via mobile, the new app incorporates an in-house developed design system – Hive – to create a highly visual and seamless journey through the app. It will give digital readers access to signature content including travel tips and ‘what to wear’ recommendations from its dedicated style council.
"Our new app is perfect for the Net-A-Porter woman to access the world-class content, unrivalled product curation and exceptional services she wants. The new design is smooth and intuitive, giving our world-leading brands an even more visual platform and elevating our digital content experience to new heights. As a mobile-led business, always seeking to innovate, the technology allows us to be even smarter behind the scenes, meaning we can give everyone a unique Net-A-Porter experience that will be further personalised over time," Alison Loehnis, president – luxury division, Yoox Net-A-Porter Group.
The advancements to the apps are key steps in the re-platforming journey currently underway – a global programme to lay strong technology and logistics foundations for the future and to enable even greater customer experience enhancements. It will see Mr Porter and Net-A-Porter applications migrate onto a new technology platform and elevate its world leading logistics operation. This will enable customers to see and shop from the totality of the product and selection held worldwide – the first luxury multi-brand retailer to offer this service, Yoox Net-A-Porter press release said.
"Millions of customers visit our apps every day expecting the very best in terms of luxury experience. Harnessing the unparalleled design and technology expertise of our teams, the updated NET-A-PORTER app is yet another significant step in our journey to deliver luxury content, product and service in new and better ways, engaging our customers around the world," Olivier Schaeffer, global chief operating officer, Yoox Net-A-Porter Group.
"More than 50 per cent of Yoox Net-A-Porter customer purchases are now made on mobile and growing rapidly. Recent developments include an upgrade of the Yoox app with new design features as well as the launch of Yoox Mirror – an innovative styling tool where customers can interact with brands and products to create a personalised look. Other developments include the launch of The Outnet’s new native checkout feature, an entirely refreshed checkout flow and user interface, that is a much smoother, more performant, and easier to use checkout experience for customers, and an intelligent gift finder chatbot via the Mr Porter app," the release added. (RR)
Fibre2Fashion News Desk – India
Apparel/Garments | On 20th Apr 2021
The Australian Human Rights Commission has released new human rights...
Textiles | On 20th Apr 2021
Egypt is going full throttle with the construction of a textiles...
In March 2021, the Asahi Kasei Europe R&D centre was relocated from...
Textile Industry Head honchos
Wearables have very limited reach
The pandemic has reinstated need for organised retail spaces in Tier II...
Good tidings expected for textile industry
Ismail Ajani
Hollywood Footwear’s story began in 1946 when Jummabhai Ajani started the...
Rishav Bajoria & Subham Sengupta
Launched in October 2020, the Gumti app could not have come at a more...
Barry Goodwin
UK based Amba Projex Ltd designs, manufactures, and installs industrial...
Sameer Sonkusale & Rachel Owyeung Tufts University
A team at the Tufts University in Massachusetts was recently in news for...
Suresh Patel Non Woven Federation of India
The Non Woven Federation of India (NWFI), representing the regional...
Tiasha Renganathan Twinery Innovations by MAS
Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...
Aprajita Toor Aprajita Toor
The creations by Aprajita Toor were born out of a deep desire to create...
Sailesh Singhania Sailesh Singhania Label
The Sailesh Singhania label was created to promote handwoven sarees and...
Sweta Agarwal A Humming Way
A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...
Press Release
Letter to Editor
RSS Feed
Search Companies
editorial@fibre2fashion.com
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
Download Free Report
Rising Opportunities in Technical Textiles Market: 2020-2026
Thank you for showing interest in our free report on 'Rising Opportunities in Technical Textiles Market: 2020-2026'
You will receive an email shortly with a link to download the report and in case if you don't receive our email, you can write back to texpro@fibre2fashion.com.
Thank You!