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Yoox Net-A-Porter upgrades app for luxury customer service

May '19
Yoox Net-A-Porter, the world’s leading online luxury and fashion retailer, has upgraded its application as part of its mobile innovation programme to offer the ultimate luxury customer experience. The users will benefit from a smoother, faster content and commerce experience, featuring even richer product pages and an all-new shoppable editorial platform.

Building on the Group’s continued focus on offering customers an intuitive and personalised experience via mobile, the new app incorporates an in-house developed design system – Hive – to create a highly visual and seamless journey through the app. It will give digital readers access to signature content including travel tips and ‘what to wear’ recommendations from its dedicated style council.

"Our new app is perfect for the Net-A-Porter woman to access the world-class content, unrivalled product curation and exceptional services she wants. The new design is smooth and intuitive, giving our world-leading brands an even more visual platform and elevating our digital content experience to new heights. As a mobile-led business, always seeking to innovate, the technology allows us to be even smarter behind the scenes, meaning we can give everyone a unique Net-A-Porter experience that will be further personalised over time," Alison Loehnis, president – luxury division, Yoox Net-A-Porter Group.

The advancements to the apps are key steps in the re-platforming journey currently underway – a global programme to lay strong technology and logistics foundations for the future and to enable even greater customer experience enhancements. It will see Mr Porter and Net-A-Porter applications migrate onto a new technology platform and elevate its world leading logistics operation. This will enable customers to see and shop from the totality of the product and selection held worldwide – the first luxury multi-brand retailer to offer this service, Yoox Net-A-Porter press release said.

"Millions of customers visit our apps every day expecting the very best in terms of luxury experience. Harnessing the unparalleled design and technology expertise of our teams, the updated NET-A-PORTER app is yet another significant step in our journey to deliver luxury content, product and service in new and better ways, engaging our customers around the world," Olivier Schaeffer, global chief operating officer, Yoox Net-A-Porter Group.

"More than 50 per cent of Yoox Net-A-Porter customer purchases are now made on mobile and growing rapidly. Recent developments include an upgrade of the Yoox app with new design features as well as the launch of Yoox Mirror – an innovative styling tool where customers can interact with brands and products to create a personalised look. Other developments include the launch of The Outnet’s new native checkout feature, an entirely refreshed checkout flow and user interface, that is a much smoother, more performant, and easier to use checkout experience for customers, and an intelligent gift finder chatbot via the Mr Porter app," the release added. (RR)

Fibre2Fashion News Desk – India

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