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Zappos launches 'Goods for Good' for sustainable brands

16
Nov '19
Pic: Zappos
Pic: Zappos
Zappos, the customer service company that sells shoes, clothing, and more, has launched Goods for Good, a new purpose-driven customer experience that makes it convenient to shop over 150 brands that support causes close to the heart. Zappos is a leading customer service company and innovator in online retail, company culture, and organisational evolution.

It can be exhausting navigating the wide world of products in search of those dedicated to charitable initiatives, sustainability, and vegan lifestyles. With the launch of Goods for Good, Zappos offers customers a curated shopping experience highlighting featured brands’ individual stories and purpose, while making it easy to shop for quality brands that give back to communities or promote sustainable practices easy to shop.

Featured products in the Goods for Good experience fall into various categories. Vegan products are constructed with no animal parts, nor do they possess components synthesised from animal parts, such as glue. Give Back products have some community impact, including brands that make donations based on product sales or spearhead community activism.

Sustainably certified products have been qualified by an industry-certifying organisation with at least one industry standard for environmental or socioeconomic impact. Organic products are composed of organic cotton and other materials with a lower environmental impact. Recycled materials is composed of all or parts of materials from recycled goods, such as water bottles, the company said in a press release.

“We know for our customers every purchase matters and they’re passionate about investing in products that contribute to a greater good. We want to ensure the best service and shopping experience possible, so we’ve made it fast and easy for them to view all relevant products at once and learn about each brand’s purpose,” Steven Bautista, head of charitable giving, Zappos said.

Fibre2Fashion News Desk (GK)


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