2026 e-com law to offer safer online shopping environment in Vietnam

Compliant businesses will also gain a solid foundation for sustainable growth of the e-commerce market.

Over three-fifths of the country’s population shops online.

With an average annual growth rate of 25 per cent, retail e-commerce sales in the country are projected to have reached $31 billion in 2025, accounting for 11 per cent of total retail sales, according to the Vietnam E-commerce and Digital Economy Agency (VEDEA).

Total sales on Shopee, TikTok Shop, Lazada and Tiki reached 429.7 trillion VND ($16.58 billion) last year—up by 34.75 per cent year on year (YoY), according to data from Metric-Data Science JSC.

In the first quarter this year, e-commerce revenue rose to about 134.6 trillion VND—up by 32.74 per cent YoY, while transaction volume reached an estimated 1.036 billion products—an increase of 9 per cent YoY.

The Law on E-commerce 2026 is expected to rein in an overheated market, protecting consumer interest in the digital environment, providing a clearer and more transparent legal framework for both businesses and consumers, while steering Vietnam’s e-commerce sector towards green and sustainable development, a domestic news agency reported.

The law’s approval by the National Assembly marks a strategic step to curb fraud, protect consumers, improve the business environment, and foster the healthy growth of e-commerce.

Fibre2Fashion (DS)