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Brooks Running opens new distribution centre in Whitestown

May '19
Pic: Brooks Running Company
Pic: Brooks Running Company
Brooks Running Company, a company selling performance footwear, apparel, and accessories worldwide, has opened a new, world-class distribution centre in Whitestown, Ind, that allows it to deliver product to runners and retailers in less time. The new facility serves as the Brooks North American distribution centre and will employ more than 130 people by 2023.

With almost 60 per cent of the US population living east of the Mississippi River, the majority of orders placed on BrooksRunning.com are shipped east of the North Dakota-Texas line. By moving the Brooks distribution centre to the Midwest, most orders will now arrive to runners within three days via ground shipping, said Brooks Running Company in a press release. Energy efficiencies in the building’s design and the proximity to more runners will result in an approximate 50 per cent reduction in carbon emissions when compared to operating out of the previous distribution centre in Sumner, Wash.

The new distribution centre spans more than 400,000 square feet with expansion capability to facilitate future growth of the brand. It features state-of-the-art systems and automation to improve order accuracy and more efficiently flow inventory in and out of the centre and better meet demand.

“Opening our new distribution center is an exciting and crucial step on our journey to become the No 1 choice for all who run,” said Jim Weber, CEO, Brooks Running Company. “We don’t want anything to get in the way of a great run, and that includes excessive wait times for new gear. Our team has thoughtfully created a centre that streamlines this part of our supply chain, benefitting our retail partners, runners and the environment.” (PC)

Fibre2Fashion News Desk – India

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