Harrods chooses Farfetch as global e-commerce partner

The partnership will see Harrods use and benefit from all of the core components of Farfetch Black & White, including e-commerce management, operations support, international logistics support, and technical support, said Harrods in a press release. Harrods will continue to operate and manage trading on the site, including marketing, brand relationship and product strategy, all creative and editorial content, and customer services.

Farfetch Black & White builds leading multi-channel e-commerce platforms that enable retailers and brands to seamlessly interact with their consumers, while allowing them to focus on the creative aspects of their businesses.

“Harrods is famous for its exemplary approach to customer service and ‘art of the possible’ philosophy. Achieving the highest level of customer service in a digital world can be difficult, which is why Harrods has chosen to partner with Farfetch Black & White Solutions. Our experience of building platform technology for luxury brands means that Harrods’ online offer will be every bit as exciting as the in-store experience,” said José Neves, founder, CEO and co-chairman, Farfetch.

“Harrods has been providing customers with the highest levels of service for over 170 years, and has invested relentlessly in delivering this service-level across every touch point of the business. Partnering with Farfetch Black & White Solutions allows Harrods to work with the market-leader in e-commerce technology to deliver a seamless service online, which will continue to feel instantly and unmistakably Harrods. Our shared objective with Farfetch Black & White Solutions is to ensure that Harrods digital customers receive the same exemplary service as those who visit us in-store,” said Harrods managing director, Michael Ward.

“Harrods has a global customer base, fantastic product offering, and exceptional services such as its loyalty programme. We will leverage all of our experience in managing technical and logistical complexity for luxury brand partners to deliver everything required to achieve the best digital luxury experience for Harrods’ customers,” said Kelly Kowal, managing director, Farfetch Black & White Solutions. (PC)

Fibre2Fashion News Desk – India