Tom Tailor launches new online shop in Switzerland

10 Oct '19

2 min read

Pic: Tom Tailor

Tom Tailor, an international, vertically integrated fashion company, has launched its independent online shop in Switzerland by further strengthening its digital strategy. The Swiss online shop is based on the same platform as the other e-commerce countries. This way, it benefits from in-house optimisations that have been made over the past 18 months.

“Our digital business has been developing well. In the second quarter alone, we have been able to scale our Tom Tailor e-shops with an increase of 26 per cent substantially above market level. Switzerland is an attractive online market for us, where we see high brand recognition through our wholesale and retail activities,” Stefan Wenzel, who has been responsible for Tom Tailor’s group’s online business in his function as global vice president digital since beginning of 2018 said in a press release.

On the one hand, the e-shops, all developed in-house, make use of latest technology, which serves personalisation, cross-selling, intelligent product lists following user interest as well as integrating social media including direct linkage to the product catalogue. On the other hand, the e-shops are crucial reference point for the brand. So that, the second focus is on specifically developed content as well as visual language, both resulting in user experience.

Fibre2Fashion News Desk (GK)

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