US company eBay launches new AI shopping agent

American e-commerce giant eBay has announced a new AI shopping agent, representing an important next step in eBay’s AI-first customer experiences. Seamlessly woven into the shopping journey, this intelligent agent delivers real-time, hyper-personalised product picks and expert guidance based on shopping preferences.

eBay is integrating agentic AI capabilities with its extensive scale, infrastructure, decades of customer insights, and deep product knowledge to enhance the user experience. This development marks a significant milestone in eBay’s AI evolution—from basic chatbots to advanced, interactive agents capable of understanding, interacting with, and anticipating user needs. These advancements position eBay to lead the next generation of shopping and selling, driving marketplace growth and reinforcing its role in AI-powered e-commerce, the company said in a press release.

“With almost 30 years of experience serving our customers and backed by our vast technology infrastructure, eBay is uniquely positioned to fuel AI-driven personalisation and automation,” said Mazen Rawashdeh, chief technology officer. “These agentic AI advancements help us to better serve our customers with efficiency and a deep understanding of their needs, while positioning eBay at the forefront of the futuristic, agent-powered e-commerce landscape.”

eBay’s shopping agent will show up wherever the user is in their buying journey, either by reacting to a user's request or through predictive messaging inline on the page the user is visiting. At eBay, all AI-powered features are developed in close collaboration with our responsible AI team to ensure they align with our values of safety, fairness, transparency, and accountability.

“We believe that the whole shopping experience will be AI-infused in the future,” said Nitzan Mekel-Bobrov, chief AI officer. “We continue to stay at the leading edge of AI-powered commerce, powering a growing suite of agentic tools and services to enable secure and highly personalised experiences that make shopping on eBay easier and more meaningful.”

The new experience is currently available to a small percentage of US customers and will become available to more users on a rolling basis.