Walmart maintains e-com momentum with sales rising by 26.4% this year

28 Jun '21

2 min read

Pic: Shutterstock

Retail e-commerce sales at Walmart, including Sam's Club, will reach $67.39 billion in 2021, eMarketer forecast recently. Overall, Walmart will represent 7.2 per cent of all US e-commerce sales in 2021 and will further widen its gap with eBay, which is in the third place among the companies about which eMarketer forecast. Walmart is in the second place.

Sales in the first quarter (Q1) rose faster than expected, thanks to government stimulus checks that stoked spending in non-food categories, including apparel, recreation and home improvement.

Walmart remains upbeat about Q2 and expects stimulus spending and overall economic recovery to continue to benefit general merchandise categories.

By and large, online groceries are an integral part of Walmart’s digital growth. “Over the past year, consumers turned to the retailer for stocking up on household supplies and shopping for groceries online,” Cindy Liu, eMarketer forecasting director at Insider Intelligence, was quoted as saying in a company press release.

But it is not the only thing that’s driving growth. Walmart’s popular curbside pickup service contributes as well, and we expect it will continue to represent a larger portion of the company's sales.

Walmart is already looking at making this service more seamless for future shopping needs.

"For Walmart, 2021 is not the time to hit the brakes on grocery ecommerce, especially with Amazon, Target, and Instacart at its heels. Services like curbside pickup, drone delivery, and new Walmart+ prescription benefits are investments the company is making in hopes to retain its existing customer base so they don’t migrate to other retailers,” Liu added.

Fibre2Fashion News Desk (DS)

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