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Première Vision Paris July edition attended by 23,000 visitors

13 Jul '22
4 min read
Pic: Première Vision Paris
Pic: Première Vision Paris

Première Vision Paris held its first early edition devoted to the Fall-Winter 2023-24 collections from July 4 to 8, 2022, which was attended by around 23,000 visitors. The event comprised a physical show at the Parc des Expositions, Paris Nord Villepinte, which was complemented by a digital show that was accessible online.

Historically held in September, Première Vision Paris continues to build on its success with its new summer positioning. Designed to better cater to the evolving cycles of the fashion industry, as well as to the needs of manufacturers, this calendar change has won the market’s approval. A 32 per cent growth in the creative offer (vs. September 2021), the return of international visitors, and the industry’s reinforced commitment to eco-responsibility issues addressed by Première Vision all confirm the event’s strategic choices.

The physical edition, which attracted 23,377 visitors (+37 per cent vs. September 2021 and +10 per cent vs. February 2022), underlines the positive momentum of the event, with a solid turnout, especially on its first day. These visitors included buyers, stylists, designers, production managers, and fashion and accessories brand managers. The number of visitors were 37 per cent more than those who visited in September 2021 and 10 per cent more than those who attended in February 2022. The show had 69 per cent international visitors, which was a strong increase compared to the editions of February 2022 (57 per cent international visitors) and September 2021 (23 per cent international visitors). It had 31 per cent French visitors.

“We are pleased to have finally been able to respond to market demand with a new agenda that has been brought forward by two months. The creativity of our offer, the energy of our visitors, the return of distant markets, the challenge of eco-responsibility, and the success of the new services we offer are all strong and encouraging signs that we are able to sustain our activity despite the current context,” confirmed Gilles Lasbordes, general manager of Première Vision.

With a notable return of the United States and Korea, respectively in the Top 10 and Top 15 positions, international buyers turned out to discover the ultra-premium collections of 1,200 exhibitors. This growing creative offer (+32 per cent vs. September 2021 and +10 per cent vs. February 2022) also had a strong international dimension, with exhibitors coming mostly from Europe—with Italy in the lead, followed by France, the United Kingdom, Spain, Portugal, and Germany—as well as from the Mediterranean basin—Turkey, Morocco, Tunisia—and from Asia—Japan, Korea, India.

In a context where, in addition to the still latent health crisis, we now face an unstable international situation related to the war in Ukraine, which affects all markets in terms of business and industrial factors (rising raw material prices, supply difficulties, logistics, etc), this growth both in attendance and offer around a brand-new calendar reflects the fashion industry’s solid confidence in the Première Vision Paris show.

There were 118 visiting countries, among which a majority of them were Europeans, with the return in great numbers of the British visitors alongside Italians, in the lead position, followed by France, Germany, Belgium, Spain, Portugal, and the Netherlands … as well as a growing number of non-Europeans mainly from the United States, Asia (South Korea, India, Japan), and Turkey.

Complementing the physical show, the online edition of Première Vision Paris was held from July 4 to 8 on the Première Vision website and marketplace. The Première Vision Marketplace had 45,735 visitor sessions and 47,715 e-shop pages were visited.

On September 7 and 8, Première Vision is organising its brand-new salon, Fashion Rendez-Vous, at the Carreau du Temple, in the heart of Paris. This new event complements the July edition of Première Vision Paris, Première Vision’s flagship event, which, following the new calendar adopted and implemented by the group in 2022, was held for the first time from July 5 to 7 at the Parc des Expositions, Paris Nord Villepinte.

Fibre2Fashion News Desk (NB)

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