American fashion brand Ralph Lauren to venture into metaverse

The details regarding the applications were shared by Mike Kondoudis, USPTO licensed trademark attorney and member of the Bar of the US Supreme Court, on his Twitter account.

Recently, several fashion brands including DKNY, PSG, Cher, Tommy Hilfiger, Saks fifth Avenue, Coach, Levi’s, Versace, Brooks Brothers, Hugo Boss and J. Crew have also filed patents and trademark applications to enter the metaverse. The brands intend to offer virtual clothing, footwear, home décor items, NFTs and digital collectibles.

Fibre2Fashion News Desk (KD)