British Fashion Council's London Show Rooms to partner White Milano

The British Fashion Council (BFC), a UK-based not-for-profit organisation, has announced that London Show Rooms is collaborating for the first time with the new edition of White Milano, which will take place from September 23 to September 26, 2021, in Milan. The showroom will be located at Superstudio Più, via Tortona 27, within the renewed White set-up. 

 

The British Fashion Council (BFC), a UK-based not-for-profit organisation, has announced that London Show Rooms is collaborating for the first time with the new edition of White Milano, which will take place from September 23 to September 26, 2021, in Milan. The showroom will be located at Superstudio Più, via Tortona 27, within the renewed White set-up.#

“The new partnership between London show Rooms and White sees the strength and depth of London’s fashion community showcased at the heart of the Italian Fashion District, during Milan Fashion Week and reinforces the BFC’s commitment in supporting business growth opportunities for emerging designers,” the organisation stated.

 

The British Fashion Council (BFC), a UK-based not-for-profit organisation, has announced that London Show Rooms is collaborating for the first time with the new edition of White Milano, which will take place from September 23 to September 26, 2021, in Milan. The showroom will be located at Superstudio Più, via Tortona 27, within the renewed White set-up.#

There will be 11 designers participating in the London show Rooms at White this season: Ahluwalia, Ancuta Sarca, Completed Works, Duran Lantink, Edward Crutchley, Helen Kirkum, Jordanluca, Maximilian Davis, Palmer//Harding, Saul Nash, and Sweet Lime Juice.

 

The British Fashion Council (BFC), a UK-based not-for-profit organisation, has announced that London Show Rooms is collaborating for the first time with the new edition of White Milano, which will take place from September 23 to September 26, 2021, in Milan. The showroom will be located at Superstudio Più, via Tortona 27, within the renewed White set-up.#

“We are excited to announce this new partnership with White Milano for September 2021. The BFC is committed to strengthening British fashion in the global economy and being able to support designer businesses sell their collections in Milan is fantastic. British fashion talents are known for their creativity, innovation and responsible business and London produces some of the most exciting designers in the world. We look forward to this new partnership which will help the designers reach new audiences,” Caroline Rush CBE, CEO British Fashion Council, said in a press release.

 

The British Fashion Council (BFC), a UK-based not-for-profit organisation, has announced that London Show Rooms is collaborating for the first time with the new edition of White Milano, which will take place from September 23 to September 26, 2021, in Milan. The showroom will be located at Superstudio Più, via Tortona 27, within the renewed White set-up.#

“Once again we are proud to confirm our international approach by partnering up with the BFC. This contribution is highly valuable for the entire Milan Fashion Week thanks to the 11 top brands that the BFC will land at the upcoming edition of White Show Milano, showcasing their SS22 collections. The innovative platform developed by White enhances the network originated by the city of Milan as worldwide fashion capital,” Massimiliano Bizzi, founder at White said.