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Burberry first brand to partner with Farfetch

23
Apr '18

Courtesy: Burberry plc

Burberry, known for its leadership in digital for luxury fashion, is the first brand to partner with Farfetch to provide modules for the Dream Assembly programme. The technology accelerator Dream Assembly will provide a cohort of the world’s most promising start-ups with a programme of mentorship, networking opportunities and access to early-stage funding.

Global luxury fashion brand Burberry and global venture capital firm 500 Startups will partner with Farfetch on its inaugural programme.

The Dream Assembly programme will include a series of workshops, one-to-one sessions with senior leaders within Farfetch and mentorship meetings covering topics including e-commerce, marketing, technology, fashion, logistics and operations, giving start-ups direct access to Farfetch’s expertise in the luxury fashion and technology industries, over the course of 12 weeks.

Additionally, Dream Assembly will offer networking opportunities for the participating start-ups, connecting them to relevant contacts in the fashion industry through further talks and mentoring sessions.

"We are delighted to deepen our relationship with Farfetch by partnering with them on the inaugural Dream Assembly accelerator. We believe open innovation, collaboration and sharing our expertise with earlier-stage companies will encourage more creativity across the whole luxury sector. We are excited to support the most promising companies of tomorrow," Daniel head, ‎SVP Digital Commerce and Digital Marketing at Burberry, said.

"I’m delighted to be launching Dream Assembly. When I started Farfetch 10 years ago, we were a small startup. Back then, I needed exposure to boutiques, brands and customers to try my service, and I needed technology support and mentoring. Farfetch Dream Assembly is dedicated to supporting the best entrepreneurs and teams to scale to the next level. We believe that the whole luxury fashion industry, including Farfetch, can benefit from helping to support the next generation of technology companies dedicated to shaping the future of e-commerce," José Neves, Founder and CEO of Farfetch said:

"Farfetch is the global technology platform for the luxury industry. Now we want to give back to start-ups and the fashion technology ecosystem. Through the Dream Assembly accelerator, we’re aiming to give access to the best expertise and mentorship that Farfetch can offer. It’s wonderful to have Burberry and 500 Startups on board as our partners as we launch and we can’t wait to work with some incredible start-ups and help them in the early stages as they build their companies for the future," Stephanie Phair, chief strategy officer, Farfetch said. (RR)

Fibre2Fashion News Desk – India

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