Decentraland to host 1st Metaverse Fashion Week in March

As an established hotbed of digital, wearable design, Decentraland will host four days of runway shows, fashion experiences, pop-up shops, and afterparties, Decentraland Foundation said in a media release.

Metaverse Fashion Week, a tour-de-force of houses, brands, designers, and fashion devotees, will gather around multiple catwalks in Decentraland’s newest district, the ‘Luxury Fashion District,’ presented by UNXD and Vogue Arabia, to experience fashion’s hottest and most iconic brands make their Web3 debut.

London retailer, Selfridges, officially kicks off Fashion Week on March 23 with the inauguration of its flagship metaverse store. The launch features an immersive experience with Paco Rabanne + Victor Vasarely.

At the centre of the show is a futuristic runway hosting daily shows by iconic fashion houses, such as Dolce&Gabbana, Dundas, and Etro, and more luxury brands; as well as digital fashion brands like The Fabricant, new designers making their digital wearables debut at the virtual fashion week like Kid Super, and NFT superstar FEWOCiOUS. Collaborations between The Vogu x Hype and Sophia the Robot will also offer a glimpse into the future of A.I. fashion.

The runway is surrounded by a luxury shopping area inspired by the architecture at Avenue Montaigne in Paris. It houses metaverse brand/shopping experiences by Tommy Hilfiger, Dolce&Gabbana, Elie Saab, Etro, Dundas, Jacob & Co., Franck Muller, Garrett Leight, Cavalli, Faith Connexion and Faith Tribe, Nicholas Kirkwood in collaboration with White Rabbit NFT, Merts Otsamo in collaboration with DressX, Monnier + Republiqe and Chufy. In addition, throughout the Luxury Fashion District, visitors will be engulfed in a sensorial experience of iconic Chinese couturier Guo Pei’s masterpieces presented by UNXD, and Auroboros + UNXD will present a unique fashion immersion.

Fashion Week activations, however, live all around Decentraland, including, fully-immersive experiences, digital marketplaces, and additional brand activations.

The Rarible Fresh Drip Zone is an area for emerging and digital designers, while CashLabs Art Gallery + Screening Room - Where Art Meets Fashion will bring together a confluence of exhibitions highlighting the intersection of fashion and art from a mix of renowned artists and designers, as well as up-and-coming talent.

The Metaloop by Kollectiff will feature a special catwalk that brings to life runway shows in collaboration with DressX, Kid Super, Cider, 8SIAN, The Rebels, Christine Massarany, Anrealage, Phygicode, WYLD FLWR, The Immersive Kind and Placebo.

Boson Protocol has built a marketplace enabling the sale of digital-to-physical garments as NFTs from top tier brands.

Metaparty and virtual real estate marketplace, Parcel.so, present the Community Precinct. This multi-level experience features mini-games, parkour, a chill-out floor and a fashion show featuring the best of the Decentraland wearables designer community. Dragon City will bring several designers and brands from Asia.

Metaverse Fashion Week will also feature after-show parties that are synonymous with IRL fashion weeks.

Fibre2Fashion News Desk (KD)