Forever New partners Ace Turtle to boost digital presence in India

13 May '21
1 min read
Pic: Shuang Li / Shutterstock.com
Pic: Shuang Li / Shutterstock.com

Australia-based fashion clothing and accessories brand Forever New has entered into a partnership with Ace Turtle, a technology-driven platform company for web commerce solutions, to increase its omnichannel presence in India. The fashion brand will use Ace Turtle’s Rubicon platform to accelerate its business growth across various channels.

“At Forever New, our endeavour is to continuously improve the experience of our customers. To consistently deliver the omnichannel experiences that customers expect, we needed to create a strong foundation of technology building blocks. In this endeavour, we are happy to partner with Ace Turtle as their highly scalable solution will play a critical role in powering our digital business,” Dhruv Bogra, country manager of Forever New, said in a statement.

“The lines between online and offline have blurred and this has got accelerated due to COVID-19 hence stores now need to be omnichannel ready to support this. We are confident that our omnichannel platform Rubicon will enable Forever New to improve business efficiency,” said Nitin Chhabra, CEO at Ace Turtle.

Forever New emerged in late 2006 as a start-up retailer and now trades over 250 stores across seven countries.

Fibre2Fashion News Desk (KD)

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