Home / Knowledge / News / Announcement / Italian brands dominate The Lyst Index for 2018 Q4

Italian brands dominate The Lyst Index for 2018 Q4

12
Feb '19
Courtesy: Gucci
Courtesy: Gucci
Gucci was ranked the hottest brand on the planet in The Lyst Index, the quarterly report ranking fashion’s hottest brands and products, from October to December. The Gucci Soho Disco bag was the hottest women’s product and more than six million shoppers searched for a Gucci bag, belt or shoe in that period. Italian brands continue to dominate the index.

Among the Italian brands, Fendi has climbed up a further four places, while Stone Island re-enters the hottest brands list after six months out of the top ten, because of a demand for branded technical outerwear.

Searches for Stone Island across Lyst’s partner retailers jumped 122 per cent last quarter and the brand was mentioned over 327,000 times on social media.

Moncler jumped 12 places into 4th position, with a signature down jacket in both the women’s and men’s hottest products lists this quarter. This was driven by the Genius diffusion line that saw the brand’s biggest spikes in search and social engagement, the company said in a statement.

British brand Burberry has jumped four places to enter the Lyst Index as the world’s 10th hottest brand. New limited-edition monthly drops, exclusively shoppable through Instagram and Chinese messaging app WeChat, have been selling out in a matter of hours, helping boost sales in the United Kingdom, Italy and China.

French ethical sneaker brand Veja entered the index for the first time thanks to the Veja V10 sneakers.

Footwear remains the most powerful product category in the hottest products lists, with three out of ten of the hottest products shoes this quarter. Versace’s opulent baroque bathrobe was the surprise hit holiday purchase of the quarter.

To compile the quarterly results, Lyst analyses the online shopping behavior of more than 5 million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. (DS)

Fibre2Fashion News Desk – India


Must ReadView All

Trump open to pushing off Mar 1 deadline for China talks

Textiles | On 21st Feb 2019

Trump open to pushing off Mar 1 deadline for China talks

Expressing optimism over the ongoing ‘complex’ trade talks with...

Chinese textile city to harm Egypt's domestic industry

Textiles | On 21st Feb 2019

Chinese textile city to harm Egypt's domestic industry

Setting up of a Chinese textile city in Egypt will severely harm the...

Pakistan's textile exports up 1.19% in July-Jan FY19

Textiles | On 21st Feb 2019

Pakistan's textile exports up 1.19% in July-Jan FY19

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Will Qian,

Will Qian

Honghua Digital Technology Stock Co., Ltd. specialises in the R&D,...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search