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Pantone 18-3838 Ultra Violet is colour of the year 2018

08
Dec '17

Courtesy: Pantone

Pantone, a wholly owned subsidiary of X-Rite, Incorporated, and provider of professional colour language standards and digital solutions, has announced Pantone 18-3838, Ultra Violet, as the Pantone colour of the year for 2018. Pantone 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future.

On the runway or the streets, Ultra Violet is an enchanting purple that provides a theatrical linkage for both men’s and women’s styles, Pantone said in a press release. “True to the coupled nature of Ultra Violet, created by combining red and blue, Ultra Violet lends itself to unique colour combinations in fashion and is easier to pair with all colours on the spectrum than one might think. With golds or other metallics, Ultra Violet becomes luxurious and dazzling; with greens or greys it evokes natural elegance. Similarly, Ultra Violet takes on distinct appearances with different materials. Lush velvets in the colour suggest intrigue for evening, but are also unexpectedly modern in athleisure or sneakers.”

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energises the communities that gather there and inspire connection.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Nuanced and full of emotion, the depth of Pantone 18-3838 Ultra Violet symbolises experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

“The Pantone colour of the year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” added Laurie Pressman, vice president of the Pantone Color Institute. “As individuals around the world become more fascinated with colour and realise its ability to convey deep messages and meanings, designers and brands should feel empowered to use colour to inspire and influence.”

For 19 years, Pantone’s colour of the year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design. To arrive at the selection each year, Pantone’s colour experts at the Pantone Color Institute comb the world looking for new colour influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even up-coming sporting events that capture worldwide attention. (RKS)

Fibre2Fashion News Desk – India

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