Home / Knowledge / News / Announcement / Rebekka Bay appointed creative director at Marimekko

Rebekka Bay appointed creative director at Marimekko

02
Jun '20
Rebekka Bay
Rebekka Bay
Marimekko, a Finnish lifestyle design company, has announced the appointment of Rebekka Bay as the creative director and a member of the management group. Bay will start in the position on September 1, 2020. In connection with the appointment, Bay has today resigned from her position as a member of the board of directors of Marimekko.
 
“I am extremely happy that the internationally recognised Rebekka Bay will join us in strengthening our global growth story. Bay is a visionary creative leader with a unique ability to combine a strong creative vision with commercial thinking,” Tiina Alahuhta-Kasko, Marimekko’s President and CEO, said in a press release.
 
In Marimekko, we have already for several years successfully modernised our brand and developed collections to appeal to a broader global audience. Bay is well acquainted with Marimekko, and her versatile international experience and knowledge of the Asian markets will support our creative community in developing the appeal of our collections even further.” 
 
Bay moves to Marimekko from the position of creative director of Uniqlo Global Innovation Center in which she has split her time between New York and Tokyo. Bay has previously worked as head of design and product of Everlane in New York and San Francisco (2015–2017) as well as creative director EVP of Gap Global Design in New York (2012–2015), creative director of Bruuns Bazaar in Copenhagen (2011–2012) and creative director of COS in London (2006–2011). Bay was a member of Marimekko’s board of directors from April 2017 until June 2020.
 
“I have always found ideas more intriguing than fashion, innovation and creativity more important than fast-paced trends. I believe that Marimekko, as a lifestyle brand and in expression, is as relevant today as it was 70 years ago,” Rebekka Bay said.
 
I am very much looking forward to joining Marimekko’s creative community and I am humbled and flattered by the invitation. I hope to foster creativity and attract talent, to drive innovation and quality, to further increase sustainable practices and to reinforce Marimekko’s position as a joyful, timeless and global lifestyle brand.”
 
Bay will report to the president and CEO. Satu Maaranen will continue as Marimekko’s head designer of Ready-to-Wear, Bags and Accessories and Minna Kemell-Kutvonen as design and product development director of Home Products and Prints. Maaranen and Kemell-Kutvonen will report to Rebekka Bay.

Fibre2Fashion News Desk (JL)


Must ReadView All

Pic: Shutterstock

E-commerce | On 3rd Mar 2021

Digital e-com rules may negatively affect developing

Many digital rules being framed by a group of 86 countries under the...

Pic: Shutterstock

E-commerce | On 3rd Mar 2021

Jordan govt urged to impose tax on online purchases from

Asad Qawasmi, who represents the garment and jewellery sector at the...

Pic: Huntsman Textile Effects

Textiles | On 3rd Mar 2021

Huntsman, Sciessent partner for microbe & odour resistant

Huntsman Textile Effects, a Singapore-based provider of high-quality...

Interviews View All

Office bearers, Textile industry

Office bearers
Textile industry

There might be negative impact on garment exports

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Yogesh Kanani,

Yogesh Kanani

Incorporated in 1999, Purani Textiless Private Limited is a leading...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search