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Singaporeans get Goxip, to shop for fashion

24
Aug '19
Pic: Goxip
Pic: Goxip
Goxip, Asia's biggest fashion and beauty search platform which allows one to shop and compare products across fashion and beauty brands, has been unveiled in Singapore. The app aggregates in one place over 6 million items from over 500 international retailers like Net-a-Porter, Farfetch, ASOS and brands such as Nike, Alexander McQueen, Topshop.

Goxip App is available on both Android and iOS. The app is powered by image recognition technology that allows users to upload images or screenshots (example, a picture from a fashion magazine) and find what's similar in shape, colour, pattern. It literally takes seconds to shop anything one desires.

If one opens the app, searches for a brand/product using text or images and one will be able to find and compare all the items that match their criteria. After that, one can refine the search, find the best deal and land to the merchant website to purchase the item.

For example, if one is looking for a specific branded bag (say a Gucci tote bag), Goxip allows one to find in one place all the retailers that are selling it and get the cheapest item. Alternative would be to search for it on each and every retailer store and compare items across different apps/websites, which is time consuming and still might not get one the best deal.

Juliette Gimenez, co-founder and CEO of Goxip, said: "I believe Singapore to be an extremely good opportunity for Goxip to expand its user base and sales. We reached over 15 million in sales in Hong Kong in the last two years, with over 600,000 Monthly Active Users and close to a million downloads of our App globally. Singaporeans and Hong Kongers are very similar in terms of purchasing behaviour, expat demographics and internationalisation. This tops our confidence to scale further and reach new heights in Singapore!"

The expansion is part of Goxip strategy to penetrate more APAC countries on top of its home base -- Hong Kong. Goxip gained significant traction in Hong Kong since its launch in 2017 and plans to expand to further geos such as Middle-East and Oceania. Goxip team is also increasing in size to allow its business to grow and launch new features for its website and app.

Chryseis Tan, one of the most popular key influencers in Asia and also Goxip's seed investor, said: "I'm really supportive in this strategic move. I strongly believe in Goxip business model and also with our new product launch of RewardSnap late last year, the traction of rewardSnap is very promising with good penetration in SG, MY and Korea already in the last 6 months followed by many campaigns launched in the region with our Global fashion partners. I cannot be more excited about this move!"

Goxip also offers two sections to get one inspired with latest trends in fashion and beauty. In the Looks feed, one can follow influencers (such as Melissa Koh and Camira Asrori), engage with them and seamlessly shop their outfits. In the Magazine section, one can read about their favourite celebrities, shop what they are wearing and find out what's fashionable right now. (SV)

Fibre2Fashion News Desk – India


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