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US footwear brand Foot Locker names Melody Ehsani as creative director
10 Mar '21
3 min read
Melody Ehsani; Pic: PR Newswire
Foot Locker has announced the appointment of Melody Ehsani as creative director of their women’s business. Ehsani will be leveraging her new position to amplify the Foot Locker brand to the female consumer as a leader in the streetwear world through content and product development. Foot Locker, headquartered in New York, is a leading footwear brand.
As creative director, Ehsani will design quarterly apparel capsule collections as well as curate an on-going selection of Nike and Jordan products. The first capsule collection will be available in the summer of 2021 in stores and online at Foot Locker across the US and Canada, as well as selected doors in Europe and Asia Pacific, Foot Locker said.
Ehsani is the visionary and entrepreneur behind ME., a streetwear brand specialising in jewellery, footwear, and clothing with a message that has changed the landscape of accessible womenswear. Ehsani has built a unique brand that meets at the intersection of streetwear culture and activism. She has previously collaborated with former First Lady, Michelle Obama, Lauryn Hill, Wu-Tang Clan, and more. In December 2020, Ehsani designed an exclusive capsule collection of basketball-inspired items for Foot Locker’s ‘12 Days of Greatness’ holiday campaign. Now, Foot Locker is giving Melody a long-term platform to reach consumers across the world while expressing herself and her brand's purpose through custom capsule collections, according to Foot Locker.
At its core, Foot Locker believes strongly in empowering women and inspiring the next generation of entrepreneurs and streetwear enthusiasts. Ehsani is known for her socially responsive approach to streetwear and her work ethic will be the driving force behind her designs. To expand their close connections to the communities of New York and Los Angeles and make the collections more accessible to consumers across the country, a digital crowd-sourcing programme will solicit consumer feedback to determine where a Melody Ehsani x Foot Locker pop-up shop will arrive. These pop-ups will open a week in advance of the capsule being available, giving the selected city a chance to experience and shop the collection before the rest of the world, Foot Locker said in a media statement.
“Ehsani brings authenticity and years of creative leadership to the industry. Her diverse background of streetwear knowledge will help elevate our brand and expand our product offering, while driving real cultural impact within our women’s community,” Patricia Respress, vice president and DMM women’s footwear and apparel at Foot Locker said in a statement.
“Growing up, Foot Locker stores were a staple of my cultural landscape. I am truly honoured to become the first creative director for Foot Locker’s women's business and for the opportunity to help shape and build upon the impact of their brand on a global scale. I look forward to bringing my set of experiences to the table, not just as a designer, but as a long-time customer,” Ehsani said.
As creative director, Ehsani will design quarterly apparel capsule collections as well as curate an on-going selection of Nike and Jordan products. The first capsule collection will be available in the summer of 2021 in stores and online at Foot Locker across the US and Canada, as well as selected doors in Europe and Asia Pacific, Foot Locker said.
Ehsani is the visionary and entrepreneur behind ME., a streetwear brand specialising in jewellery, footwear, and clothing with a message that has changed the landscape of accessible womenswear. Ehsani has built a unique brand that meets at the intersection of streetwear culture and activism. She has previously collaborated with former First Lady, Michelle Obama, Lauryn Hill, Wu-Tang Clan, and more. In December 2020, Ehsani designed an exclusive capsule collection of basketball-inspired items for Foot Locker’s ‘12 Days of Greatness’ holiday campaign. Now, Foot Locker is giving Melody a long-term platform to reach consumers across the world while expressing herself and her brand's purpose through custom capsule collections, according to Foot Locker.
At its core, Foot Locker believes strongly in empowering women and inspiring the next generation of entrepreneurs and streetwear enthusiasts. Ehsani is known for her socially responsive approach to streetwear and her work ethic will be the driving force behind her designs. To expand their close connections to the communities of New York and Los Angeles and make the collections more accessible to consumers across the country, a digital crowd-sourcing programme will solicit consumer feedback to determine where a Melody Ehsani x Foot Locker pop-up shop will arrive. These pop-ups will open a week in advance of the capsule being available, giving the selected city a chance to experience and shop the collection before the rest of the world, Foot Locker said in a media statement.
“Ehsani brings authenticity and years of creative leadership to the industry. Her diverse background of streetwear knowledge will help elevate our brand and expand our product offering, while driving real cultural impact within our women’s community,” Patricia Respress, vice president and DMM women’s footwear and apparel at Foot Locker said in a statement.
“Growing up, Foot Locker stores were a staple of my cultural landscape. I am truly honoured to become the first creative director for Foot Locker’s women's business and for the opportunity to help shape and build upon the impact of their brand on a global scale. I look forward to bringing my set of experiences to the table, not just as a designer, but as a long-time customer,” Ehsani said.
https://www.prnewswire.com/news-releases/foot-locker-names-melody-ehsani-creative-director-of-womens-business-301241502.html
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