Home / Knowledge / News / Association/Org / ABIT shows sustainable fashion activities to global guests
ABIT shows sustainable fashion activities to global guests
Feb '14
Texbrasil (Brazilian Fashion Industry Internationalization Program), promoted by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency) held its second trip from January 27 to 31, entitled "Sustainability in the Brazilian Fashion Industry." 
Aimed at featuring the many facets of sustainable production in the country to international opinion makers, the schedule included a visit to the Canatiba factory in the city of Americana (SP), an important center of Brazilian textile production, and the indigenous community of the Ye'kuanas in Auaris (RR), which works with Minas Gerais-based label Aua to co-create collections.
The international group included Lucy Siegle (The Guardian and BBC – United Kingdom), Paula Mateus (Vogue – Portugal), Valeria Costa (Harper’s Bazaar – France) and Sergio Villamizar (Agencia Colprensa – Colombia), accompanied by Brazilian fashion editor Lilian Pacce, who recorded a special edition of her GNT Fashion program.
 "With this initiative, I believe that we are valuing the attributes of our production, such as authenticity, fun and creativity. We are also showing how sustainability is found in various ways in our fashion: whether from an environmental standpoint, or as an inspiration or from the social responsibility side. Without question, we felt that the guests experienced unforgettable moments," said the President of Abit and CEO of Texbrasil, Rafael Cervone, who had also joined the group.
For the opinion makers, the trip gave them a unique experience: "it was wonderful and unforgettable to spend these days with so much information on fashion and different cultures, and so close to nature," said Paula Mateus, editor in chief of Vogue magazine in Portugal. 
According to Lucy Siegle, a specialist in sustainability for the British newspaper The Guardian and a BBC host, the fusion between culture and fashion results in a rich cultural expression. "The work Aua is doing with the Ye'kuanas is an important tool of communication and diffusion of Brazilian culture and fashion," she said. This was the first time that the indigenous community welcomed a group of visitors.
At the Canatiba factory, the group had the chance to learn about the company's innovations in developing sustainable processes that involve everything from cleaning and purifying water to reducing consumption during manufacturing processes. There, the visitors also saw the entire process for creating jeans, starting with the fiber and going to the fabric.


Must ReadView All

Pic: Messe Frankfurt

Textiles | On 16th Jun 2019

Finished products to dominate at Intertextile Shanghai

Finished product suppliers will dominate with their presence among...


Textiles | On 16th Jun 2019

23% of warehouse leasing in India in 2018 for e-com: CBRE

Warehousing space leasing in India rose by over 45 per cent in 2018...

Pic: Amazon

E-commerce | On 16th Jun 2019

Amazon invests ₹2800 cr in India after closing China ops

Amazon has made a fresh investment of ₹2,800 crore in its Indian arm, ...

Interviews View All

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Roz Guarnori,

Roz Guarnori

FESPA Global Print Expo 2019, to be held in Munich from May 14-17, is...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search

Expand Close