Nitish Jain introduces multi-purpose brand Bari

19 Mar '21

1 min read

Pic: Bari

What: Nitisha Jain introduces unique multipurpose sustainable design brand Bari

Company: Bari India

Collection: Bari comprises exclusive, and everyday clothing lines consisting of block prints available in variety of colours, kurtis, jackets, lehengas, etc and the accessories featuring scrunchies, headbands and masks.

USP: The designs, patterns, and textures are inspired by various cultures. The brand strives to bring out raw and bold designs, intended to suit the urban lifestyle while evoking the energy of possessing something unique.

Available: Online on bariindia.com

Bytes: “Bari is a homegrown name and to us it means ‘joyful’. It springs from a sense of belonging and a feeling of warmth that makes our community feel like home. Our work reflects the growing need for multipurpose designs intended to complement our care for experimentation and to promote sustainable living,” Nitisha Jain, founder of Bari said.

About the brand: Bari is an extension of founder Nishita Jain’s experiences with prints and a medley of cultures. A compassionate woman, Jain always infused purpose in her relationship with material objects and Bari is a channel for her to create products that inspire fresh enthusiasm to achieve what one sets out for or to simply start the day.

Fibre2Fashion News Desk (JL)

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