Taagaa Lifestyle launches brand Taagaa

02 Feb '21

2 min read

Pic: Taagaa

What: Taagaa Lifestyle launches brand Taagaa

Company: Taagaa Lifestyle

Collection: Along with the launch of Taagaa’s all season wear traditional Lucknow chikankari, the brand has a unique collection with more than 100+ designs/styles which includes different categories of products from anarkalis to suits, kurta, sarees, designer dupattas, bottom wear and the latest in trends face masks stitched, unstitched or semi-stitched.

USP: Taagaa’s clothing is made by artisans of Lucknow known for their exquisite, detailed embroidery work. Customers can design their own outfit by selecting fabric, colour, design and even the dress can be stitched according to their fit and comfort. Every outfit is customised and crafted with love and passion.

Available: Online at taagaa.in

Bytes: “We are excited to launch our brand Taagaa. The word Taagaa is a synonym of Dhaga. The word ‘Chikan’ is derived from Persian word ‘Chakin’ means making delicate pattern over fabrics. Chikankari is an art worked with needle and untwisted thread of cotton on sheer fabric,” Divya Singh, director, Taagaa Lifestyle, said.

About Taagaa: The founder Divya Singh who hails from Lucknow, with more than 5 years of experience, decided to promote the Indian culture and craft to the world. Taagaa is an authentic brand that deals in Lucknowi chikankari handmade outfits to suit the taste of customers. Along with comfort, the brand’s designs are uniquely made. With every design made, it tells a story and the traditions that are deeply rooted with this technique.

Fibre2Fashion News Desk (JL)

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