American company Foot Locker launches womenswear brand Cozi

Foot Locker will launch the new brand with a strong cast of diverse women from around the United States, including singer and songwriter Sy'rai Smith, skateboarder and community organiser Briana King, content creator Ilianna Ayala Garcia, photographer Christina Paik, hooper and video producer Hannah O'Flynn, DJ and creative Amrit and musicians Angel & Dren Coleman, who will all showcase how they style Cozi to match their personalities.

Sy'rai Smith, the 19-year-old daughter of iconic singer-songwriter-actress Brandy, will star as the face of the debut collection.

"At Foot Locker, we are always thinking about the consumer. We understand that laid-back apparel isn't just for lounging anymore, and wanted to bring a female-centric apparel line to the market that is comfortable, affordable and stylish" said Kirta Carroll, vice president, GMM Global Women's at Foot Locker, Inc. "The introduction of Cozi allows women to feel confident in pieces that mix and match with their own style and personality."

The debut Cozi collection is available now globally in-store and online at Foot Locker, Foot Locker Canada, Foot Locker Europe and Champs Sports, with exclusive styles and colours available at select locations. The premier collection boasts a neutral colour palette including buttercream, dusty rose, antique bronze and pesto to name a few. Trend-forward styles including cropped quarter-zip pullover tops and hoodies, wide-leg sweatpants and high-rise joggers are available in inclusive women's sizing XS - 3X.

The ‘wear-whenever, wherever’ brand will release seasonal collections in a blend of spandex and cotton fabric throughout 2022.

Fibre2Fashion News Desk (KD)