France's Lacoste collaborates with Minecraft for new collection

21 Mar '22

1 min read

Pic: Lacoste

French company Lacoste has collaborated with Minecraft to launch the Lacoste x Minecraft collection of new essentials designed for Spring/Summer 2022 featuring both digital and physical pieces. The collection is a 360° wardrobe for men, women and children, where the ready-to-wear and accessories are adorned with the pixelated graphics of Minecraft.

The Lacoste x Minecraft collection mixes mythical pieces from the crocodile brand (printed polo, monochrome sweatshirt, cap featuring a big crocodile) and more sportswear elements (logoed sports bras and tapered leggings), the brand said in a media release.

“The crocodile has been redesigned and pixelated by the Minecraft Creative Studio and iconic quotes from both brands around the notion of play are featured on the collection’s key pieces. The common values of the two brands are also clearly expressed on the pieces as they are at the genesis of this collaboration,” the release added.

The Lacoste x Minecraft collection is now available online and in stores.

Fibre2Fashion News Desk (KD)

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