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Fashion designer Manish Arora creates Fish Fry for Reebok
29 May '06
2 min read
Maverick fashion designer Manish Arora has created women's party wear shoe collection 'Fish Fry' for Reebok India that debuted in Kolkata.
This collection was showcased in Spring/Summer 2006 at London Fashion Week in September 2005, and is available at Reebok outlet on Camac Street.
Manish Arora is first Indian designer who has partnered with multinational sports brand.
Manish's Reebok partnership entails display of his designer shoes at few Reebok outlets and at his Fish Fry store under brand name Fish Fry for Reebok.
'Fish Fry' shoes for Reebok sell in the range between Rs6,000 and Rs20,000.
Shoes have 12 designs made of stylist leather, suede and specialized fabric suitable to match with designer clothes for special occasion.
Manish's collection is inspired by choices and preferences essayed by urban women from India.
To attract youngsters, he has named his products on bollywood blockbusters like Sholay, Swadesh and Dil Chahta Hai.
Reebok franchisee and owner of the Camac Street store said, “We know Bipasha Basu has picked up a pair of Monsoon Wedding (made with worn-out Taiwanese leather and embellished with Swarovski crystals) in Mumbai."
He addes, "In our store, too, the response to Fish Fry has been fabulous and the Jungle Low design is already sold out,”
Reebok has largest market share of 53 percent in Indian sports shoes and apparel markets.
Headquartered in Canton, Massachusetts, USA, Reebok International is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment.
This collection was showcased in Spring/Summer 2006 at London Fashion Week in September 2005, and is available at Reebok outlet on Camac Street.
Manish Arora is first Indian designer who has partnered with multinational sports brand.
Manish's Reebok partnership entails display of his designer shoes at few Reebok outlets and at his Fish Fry store under brand name Fish Fry for Reebok.
'Fish Fry' shoes for Reebok sell in the range between Rs6,000 and Rs20,000.
Shoes have 12 designs made of stylist leather, suede and specialized fabric suitable to match with designer clothes for special occasion.
Manish's collection is inspired by choices and preferences essayed by urban women from India.
To attract youngsters, he has named his products on bollywood blockbusters like Sholay, Swadesh and Dil Chahta Hai.
Reebok franchisee and owner of the Camac Street store said, “We know Bipasha Basu has picked up a pair of Monsoon Wedding (made with worn-out Taiwanese leather and embellished with Swarovski crystals) in Mumbai."
He addes, "In our store, too, the response to Fish Fry has been fabulous and the Jungle Low design is already sold out,”
Reebok has largest market share of 53 percent in Indian sports shoes and apparel markets.
Headquartered in Canton, Massachusetts, USA, Reebok International is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment.
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