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Giorgio Armani launches 'Off-Field' wardrobe for England football team

30 May '05
3 min read

Armani's twin passions: modern menswear and football. He is famous for revolutionising the way men dressed, when he introduced a softer, deconstructed approach in the Eighties. He is also the designer who pioneered the idea of footballers as fashion icons: in 1995, he broke with convention by introducing David James, then Liverpool goalkeeper, onto his catwalk. James went on to feature in the Armani Jeans and Emporio Armani Underwear advertising campaigns. "Footballers are today's new style leaders," says Giorgio Armani, "but unlike the movie stars and pop stars who they now join as fashion icons, they have to show an acute combination of mental and physical discipline which makes them genuinely heroic." Giorgio Armani's friendships in the football world include Real Madrid's Ronaldo and Luis Figo, Inter Milan's Christian Vieri and Fabio Cannavaro and AC Milan's Andreij Shevchenko (with whom Giorgio Armani has opened two stores in the player's home town of Kiev in the Ukraine). He has designed outfits for Chelsea and Newcastle United, and has published a book to raise money for the Special Olympics charity. Called "Faces of Sport", it features portraits of many of the footballers he has worked with internationally. The Armani Group is one of the leading fashion and luxury goods groups in the world today with 4,800 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watcatches,

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