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Mango renames its menswear line as Mango Man
Nov '14
Mango, the Spanish clothing design and manufacturing company, has renamed its menswear line as Mango Man.

In an attempt to bring all its brands under the MANGO name, the Catalan firm decided to change the men’s label, which was formerly known as HE by Mango, to Mango Man.

The change will be introduced gradually in its different applications, as well as in all the countries in which the menswear collection is available.

Following the implementation of megastores in 2013, which stock all or most of the company’s brands, the Barcelonan group decided to unify the names of all of its lines except the newly launched women’s plus-size label Violeta by MANGO.

Apart from MANGO Man, the list of re-branded lines includes MANGO Kids, MANGO Baby (clothing for babies aged 0 to 24 months) and the soon-to-be released MANGO Sport and Intimates.

Unveiled in 2008, the menswear brand specializes in contemporary and modern ranges of fashion based on updating the classics with a touch of current trends to create simple, everyday and urban styles.

Aiming to cater for the needs of its wide spectrum of customers, the label offers several different lines including a smart casual line with everyday garments aimed at a more mature and urban target market, a casual weekend-appropriate range with modern and youthful garments, a tailored collection of suits in different styles, cuts and prices, a trend-driven line offering ultra-fashionable garments, the more youthful denim heavy version (Blacksmith) and a sportswear category divided into training and running sections.

The label currently owns over 207 stores in 42 countries such as Spain, Germany, France, Holland, Italy, the United Kingdom, Poland, Russia, Singapore, Mexico and Chile. During 2014, the brand has added over 90 outlets to its network and plans to end the year with 240 stores. The forecast for 2015 is to open 100 new outlets.

MANGO closed the 2013 financial year with a turnover of 1.846 billion euros, which represents an increase of 9% over 2012, and a profit of 120.5 million euros, 9% more than the previous year. Given the international presence of the brand, 83% of its turnover corresponds to foreign markets, while the remaining 17% corresponds to the Spanish market. (PB)

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