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Fashion companies to go for innovative design & trends this summer

27
Mar '07

For coming sweltering months, top companies of the fashion world have floral prints, vibrant hues and elegant designs matched with a sound business strategy on their minds.

French ready to wear label Lacoste's spring summer collection inspired by picturesque city of French Riviera has created designs reflecting a mix of elegance and innovative light summery fabrics.

"Our advertising campaign for spring summer 2007 is timeless yet contemporary. Our new spring summer collection offers apparels in soft and fluid colours for women and bright and bold for men. Stripes, prints in bright colours and light materials in our range make it ideal for this summery season," said Vikas Gupta, President and CEO, Lacoste India.

Jeanswear brand Lee's strategy for summer is to organize activities in popular hangouts, stores and night clubs, having in mind youthful fashion conscious guys and girls.

“Our spring-summer collection has a big play on colours with attractive prints on tops. The denims in clean grey and green cast shades have the sculpted worn-in look. We are introducing newer fabrics and fits in bottoms for men and women, this season,” said Chakor Jain, Business Head, Lee.

Sportswear brand Adidas has Cool tees in vibrant hues of orange, lime, pink and lavender for its summer wear range. Special beach range for summer includes tank tops, tee-shirts, swimwear, shorts and three-fourth pants in funky floral designs and bright colours.

"The collection is for youngsters who prefer stylish and innovative apparel that can offer them comfort and utility," said Hartwin Feddersen, Director - Marketing, Adidas India.

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