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HOTJ to introduce latest jewelry designs by Dame Elizabeth Taylor

08
May '07

House of Taylor Jewelry Inc (HOTJ) announced that it will debut the latest jewelry designs by Dame Elizabeth Taylor at an invitation-only Luxury by JCK pre-show and unveil its Kathy Ireland Diamond Program, an exquisite offering of classic and refined diamond jewelry collections, at JCK Las Vegas, the largest jewelry trade show in North America.

Couture designs inspired by Dame Elizabeth Taylor, along with the latest House of Taylor Jewelry in timeless settings, will be on display in a booth location 50 percent larger than last year's, with prominent positioning on "5th Avenue," a destination point reserved for the show's preeminent brands.

Dame Elizabeth Taylor and Kathy Ireland are expected to visit House of Taylor Jewelry at JCK.

"Our team is thrilled at how our brands are being received, as HOTJ has expanded its branded products in more than 400 independent doors throughout North America and the Caribbean," said Jack Abramov, president and chief executive officer.

"We are responding to the demands in the marketplace, offering products in categories fine jewelers want and need most. Our Kathy Ireland diamond collections continue to experience heavy demand, and we attribute that to Kathy's innate sense of what women want, as well as the high quality and value associated with the brand."

Abramov added, "We remain focused on supplying independents with diamonds, both loose and mounted, accompanied with powerful marketing and mediasupport to bolster consumer recognition. We also expect an accelerated ramp up in the number of KI doors in 2007, while maintaining a limited exclusivity for our Elizabeth brand retail partners, as we explore new global as well as domestic markets."

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