News Flash

Double-digit growth in watch sales at Oakley

19 Oct '07

3 min read

Olivet concluded, "We believe that consumers want to become more involved with Oakley as they learn more about the brand, our design and technology leadership, our athletes and collaborators, and our culture.

Our 2007 efforts, including highly integrated product launches and marketing campaigns, the introduction of our Rolling O Lab, increased training for our dealers, and an expanding retail base to tell our story, are driving solid results and setting a strong foundation for future growth."

Product Category Net Sales:
Third quarter optics net sales totaled $192.2 million, up 29.1 percent from $148.8 million in the same period of 2006. This growth was driven by significant double-digit increases in sunglasses, prescription eyewear, and goggles.

Third quarter AFA net sales totaled $52.2 million, up 12.8 percent from $46.3 million in the prior year. AFA growth included significant contributions from apparel and footwear, and a double-digit increase in watch sales.

Third quarter net sales of other products, which represent non-Oakley owned brands sold through the company's multi-branded Bright Eyes, Sunglass Icon, and The Optical Shop of Aspen (OSA) retail stores, increased 28.7 percent to $19.4 million from $15.1 million during the same period last year.

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